Executive Director’s Update to Principals #5 - 15 February 2024
Marketing and Communications Update
Working at both system and school levels, the DOBCEL Marketing and Communications team - Gerard Delaney (Manager) and Amber Innes (Assistant) - is aiming to continue to develop the Catholic education ‘brand’ as the ‘market leader’ in the region for families seeking a high-quality, affordable, and faith-based education for their children.
At system level we are currently working on a diocesan-wide TV and radio advertising campaign to refresh the perception/positioning of Catholic education and help drive enrolment enquiries to schools. These advertisements will go to air in late April/May. More information and supporting materials to help leverage this campaign at local level will follow in coming weeks.
This campaign and other upcoming activities are informed by a recently completed market research report providing insights into current perceptions of Catholic education and identifying barriers to families choosing a Catholic school.
We will share findings from this research with Principals in coming weeks to assist you to tailor local level messaging and activities moving forward.
More broadly, we look forward to working closely with you on all things Communications and Marketing in 2024. Specifically, we can/will:
- Provide support, advice, and recommendations for planning/delivering local marketing campaigns. While our capacity to implement local programs is limited, we can assist where possible, and recommend suppliers etc.
- Help spread the good news by assisting you to tailor media releases and content, and broker media opportunities for significant projects, announcements, initiatives, and events. Stories demonstrating innovation, leadership, excellence, and community service are particularly powerful in driving enhanced reputation.
- Provide advice on establishing and maintaining an effective digital/web presence for your school. All schools are encouraged to be active on Facebook, Instagram and Linked-in, and to follow/like the CEB pages.
- Share news and events from schools on our DOBCEL social media channels, newsletters, and website.
- Help protect your school’s reputation when communicating around sensitive issues and/or in times of crisis. In the event of a crisis or urgent matter, Gerard Delaney is available 24/7 on Ph 0413 274 176 to manage/advise on media and communications needs and help develop materials.
- Provide advice and support on government engagement activities/opportunities.
We look forward to working with you and your staff in 2024. Please contact us at any time to discuss how we can best support and assist you.
I look forward to meeting Principals and learning more about your perspectives and needs at the DLG in Horsham next week.
With best wishes for a great year ahead.
Gerard Delaney
Marketing and Communications Manager
Ph 0413 274 176
Email: gdelaney@dobcel.catholic.edu.au
Amber Innes
Marketing and Communications Assistant
Ph 0474 785 473
Email: ainnes@dobcel.catholic.edu.au or comms@dobcel.catholic.edu.au
Diocesan Leadership Gathering Agenda
Please find attached below the agenda for the upcoming DLG.
We look forward to an exciting and productive first leadership gathering for 2024.